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Steps To Building A Profitable ECommerce Enterprise

Steps To Building A Profitable ECommerce Enterprise

With the eCommerce industry booming across Europe, and Cyber Monday confirmed as the most important on-line sales day on report, there may be now more incentive than ever for entrepreneurs and bricks and mortar retailers to show their consideration to on-line retail. However, much with building any business, certain key considerations and strategies have to be noticed when launching a profitable eCommerce business. Read on to discover the seven key steps to growing a thriving on-line store...

Step 1: Purchase a domain name

The primary stage to building a profitable online retail enterprise is to find a suitable domain name. You want something that's memorable, simple to spell and isn't too much like the URLs of your competitors. Do your due diligence if you're purchasing a domain name from an already trading company or via public sale as you don't wish to buy a URL that's subject to Google penalties.

Step 2: Find a web developer

With the intention to make your online store a reality, you will must discover a reliable, experienced web developer. Search for a development workforce that has a proven track file with eCommerce sites, can show you examples of eCommerce stores they've built and is knowledgeable on subjects corresponding to payment gateways and eCommerce platforms.

Step three: Select a platform

After getting a web developer in place, they need to be able to advise you on the most appropriate eCommerce platform on your needs. A standard option is WooCommerce which dovetails very nicely into WordPress permitting you to manage your entire website from one control panel. You'll also need web hosting in place.

Step 4: Determine on a theme or design

Upon getting your eCommerce platform chosen, you will have to resolve on a look and really feel in your new on-line store. At this level design and buyer journey both have a component to play. Speak with your web developer to plan and plot the journey you want your new and existing clients to take by the website.

Step 5: Write your content material

While your web developer is hard at work behind the scenes, start the task of creating your web copy. You may must conduct thorough keyword research beforehand, to make sure your product descriptions, landing pages and different web pages are optimised for launch. Do not forget robust calls to motion too.

Step 6: Test, test, test

Before your site officially goes live, you may need to conduct extensive testing. Your web developer should do this earlier than hand over but, you will additionally need to thoroughly test the site, utilizing a range of different devices. Go all of the way by the checkout process too and ensure the journey to sale is as seamless as possible. Testing should proceed after the site launches so you will also want a plan of action for A/B testing as you move forward.

Step 7: Launch your marketing plan

You'll need a strong digital marketing plan to accompany your site launch. It's a good idea to get started before your site goes live to build awareness after which kick it up a notch when your eCommerce site launches. You'll need to consider paid search initially, however you should also simultaneously be working on a long term website positioning plan, social media marketing, content material marketing and e mail marketing to drive related, focused traffic to your site.

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